At first glance, just have a good idea, some content and a good CMS, such as WordPress, to make a website. In reality, web development is much more complex than you might think. This article will give you an overview on the steps of creating a website. Make the checklist to be sure you have not forgotten anything!

1. Define the objectives of your website

Why do you want to create a website? It is important to define your objective in order to choose the technical solution that best suits your needs. For a simple blog, a WordPress page will be enough, but if you want to make an e-commerce site, look at WooCommerce or PrestaShop. It goes without saying that you will also need to set up a payment system and install the SSL certificate to secure the transactions. In short, you need to clearly define the goals of your website to find out what features to put in place.

2. Define the content of your website

The content of your website has two objectives: to please your public and to position your website well in the search engines. To do the latter, it is not enough, or even it is not advisable to put keywords everywhere. Google’s algorithms easily detect over-optimized content multiplying keywords. There are also dozens of other factors that impact the SEO of a website: code quality, “Title” and “Meta Description” tags, incoming links, structure and size of the site … Contrary to what can be imagined, SEO has many technical aspects. Good communication makes only a small part of it. Continue reading →

There are many ways to promote an app. To the point that it sometimes becomes difficult to know where to start or simply how to go about it. The way you mix, plan and execute your mobile marketing strategy will be the key to the success of your promotional campaign. Today we will summarize and present some of the best practices and strategies to promote your application effectively. The goal is to improve the awareness of the application and its number of downloads. By using these techniques and strategies, you will be able to differentiate yourself from your competitors and take advantage of them.

1 – Include your keyword in the name and description of the app

Do your research and ask yourself what your customers are looking for. Use matching keywords in the app’s name and description. You can also include them in your ratings comments. Use one or more keywords in the application name to show important changes in the app’s positioning. Indeed the title of your application has more importance in the system than your description.

As for the use of keywords, you can not use them indefinitely. Keep in mind that after having used them 5 times they will have no impact on the application. I advise you then to use other keywords, which can be synonymous, of course. This will allow you to promote your application more effectively. Think of course to test your keywords. Their relevance will allow you to go up in the rankings and thus increase your visibility, and also your downloads. In summary, it is best to appear in the top 5 of a specific search rather than in the top 50 of a general search.
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